“BOUNDLESS POTENTIAL”
UST Short Film highlighting its ongoing technology partnership with Equifax
The second film in a series commissioned by UST and their agency The Frameworks, this short-film illustrates Equifax’s commitment to financial inclusivity through the use of technology, and how UST helps make that happen by engineering solutions like migrating Equifax’s entire business to the cloud.
I conducted interviews with Equifax leadership, wrote and directed custom narrative footage to reflect the reach of the story, and augmented the music track with fresh elements to provide this story the emotional crescendo it deserved. It worked out well enough to win a Silver Telly for branded content.
